March 2014 Startup Events

Are you reading your calendars for SXSW and the Bay Area exodus that comes with it?  Well don’t you worry, there is still plenty to do here for those of us sticking around (and honestly, I find the events to be better, as they get more intimate and detailed.)  What do you have planned this coming week?

-=Cass Phillipps=-
Get daily event updates @webwallflower
Import this list to your Google Calendar



15% off RightsCon Silicon Valley
March 3 – 5, 9:00a – 5:00p
Mission Bay, SF

RightsCon Silicon Valley is the only conference dedicated to exploring the relationship between the technology sector and human rights.  With so many of our interactions facilitated by digital tools, the opportunities and liabilities for the tech sector are increasingly at the center of the discussion.  While the rights to information are facilitated by technology, so too are major concerns involving privacy, state surveillance, jurisdictional issues, and accountability.  RightsCon will feature thought leaders, highlight emerging voices, host strategy and implementation sessions, and provide opportunities to showcase new strategies and initiatives.  Learn more at and use code “WW15” for 15% off.

25% off Everything Startups Need to Know About Angel Funding
March 5th, 7:00 – 9:00pm
Academy of Art, 466 Townsend St.

This is our much anticipated “Angel Funding” event.  Find out everything you need to know about Series Seed, Convertible Notes, SAFE Financing Docs, and Closing Angel Rounds.  Learn more at and use code 25_PERCENT_OFF

$200 off DocuSign MOMENTUM 2014
March 5th and 6th
Westin St. Francis, San Francisco

DocuSign is hosting their annual conference in San Francisco, featuring presentations by Parker Harris (the technical co-cofounder of, Sanker Akerkar (VP of Microsoft’s Developer and Partner Division) and a panel hosted by Mary Meeker (Kleiner, Perkins, Caulfield & Byer).   It will be an opportunity to learn how companies of all sizes transform their business processes with the latest tools and APIs.  There will be sessions on implementing eSignature and paperless processes into your web and mobile applications.  Get $200 off at

25% off Strategic Investors: Funding from Corporate VCs
March 12th, 6:00 – 8:30 pm
379 Lytton Ave, Palo Alto

This is Founder’s Space’s annual “Strategic Investors” event.  Find out what are corporations looking for in startups?  Which corporations are the most active investors?  How to negotiate the best terms with a corporate VC?  And ways to orchestrate your own acquisition.  They’ll have three top corporate VCs speaking, plus plenty of food, drink and networking.  Learn more at and use code 25_PERCENT_OFF for just that.

$50 off 500 Startups’ COMMERCISM and Bitcoinference
March 20 and 21
Mountain View, CA

Join the Founders of BONOBOS, STRIPE, MODCLOTH, POLYVORE + WARBY PARKER, AIRBNB, ZAPPOS & more @ COMMERCISM, a 1-day conference about strategies & tactics for building, growing, and dominating online commerce. And for all you Bitcoin geeks, join us the day before (March 20th) for the ultimate meet ‘n’ geek at a half-day bitcoin un-conference. SELL OUT, COMRADES!  Learn more at and use codeWEBWALLFLOWER for $50 off.

20% off Startup Marketing Conference 2014
March 27th 8:30am – 9:00pm
RocketStudios (344 Pine St.)

Introducing the largest social media and digital marketing education event for entrepreneurs and startups. The conference features 7 sessions and discussion panels covering the foundational best practices, case studies and new trends in digital marketing, customer development and growth hacking optimized for startups and small businesses.  Learn more and register with code webwallflower to save 20% off admission at 

SF New Tech presents “6 About to Break” @ Macworld
March 27th, 4:00 – 6:00pm
Moscone North, San Francisco

Macworld/iWorld joins forces with SF New Tech to reveal the next big iOS app, Apple-related accessory, software or utility with the first-ever ‘6 About to Break’ competition. We’re taking applications now and will showcase the final six companies at Macworld/iWorld 2014 where the finalists will demo their hot new products in front of a live audience. To apply for the competition, visit Attend 6 About to Break and score 3-day expo hall passes and 3-day conference passes to Macworld/iWorld (March 27 – 29, 2014) for only $10 & $149, respectively. Register with the promo code SFNT @

25% off SF Uncubed
March 27, 10:00a – 8:00p
The Regency Center, SF

What happens when Dropbox, Evernote, Indiegogo, Factual, & 30+ more of the Bay Area’s hottest startups take over an art gallery?  Grab a beer & a job at SF Uncubed—the city’s most exciting tech conference & recruiting event for programmers, engineers, designers, & senior business talent. Featuring talks & classes with CTOs, Founders, Heads of Product, & other influential speakers, + music, drinks, contests, a live art battle, & more.  Register at and save 25% w/ code FAILCON.

15% off Vator Splash Oakland
May 6 – 7, 8:30am – 5:30pm
Jack Landon Square, Oakland

Vator Splash will showcase 15 promising startups (raised no more than $2M), who get to present on stage in front of an audience of some 1000 attendees.The winner receives sit-down meetings with at least five VCs, including Javelin Venture Partners, plus in-kind prizes.  Register and get 15% off the registration fee, using the promo code “failcon15” Apply to the competition and register to the event here:

20% off Startup Conference 2014
May 14th, 9:30a – 5:30p
Fox Theatre, Redwood City

Join 2,000 entrepreneurs for the Startup Conference 2014, one of the largest entrepreneur conferences in Silicon Valley. Discuss how to launch your startup, create buzz and traction, improve your elevator pitch and learn the latest fundraising trends. Browse the aisles of the outdoors Startup Fair, free to the public.  Learn more at and use code “cass” for 20% off.

$25 off SF MusicTech Summit XV
May 20, 9:00am – 5:00pm
Hotel Kabuki, San Francisco

The SF MusicTech Summit brings together visionaries in the evolving music/business/technology ecosystem, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians, and organizations who work with them at the convergence of culture and commerce. We meet to do business and discuss, in a proactive, conducive to dealmaking environment. There will be panels, parties, presentations, elevator pitch and speed networking sessions, and tons of opportunities. View our current list of speakers and attendees! For more information, please visit and use code “webwallflower” for $25 off your ticket.


The Good, The Bad and The Ugly
March 4,  6:00 – 9:00pm
Dorsey & Whitney, 305 Lytton Ave, Palo Alto

Please join us as we address best practices for building an A Team Company, starting with a corporate culture that is shared throughout the organization to achieve excellence.  This should be an event rich in content that will provide practical, real-time strategies for current and future implementation.  Learn more at 

SV Broadcasting Media Camp Mixer
March 4, 5:00 – 7:00pm
Silicon Valley Bank (2770 Sand Hill Rd, Menlo Park)

Working on a media related tech startup? Want to meet other entrepreneurs, investors and media execs? Come meet the team from Turner and Warner Bros. running Media Camp! Join us for some drinks and appetizers in Menlo Park, and learn about Media Camp, the accelerator for media technology startups. Learn more at

Founder Institute Information Session
March 5th, 6:30 – 9:30pm
WSGR Palo Alto (650 Page Mill Road, Palo Alto)

The Founder Institute is the world’s largest idea-stage accelerator. Join us for an informational event where you can meet local Directors, ask questions and learn how you can launch a startup in Bay Area with help from top CEOs, experienced peers and a structured approach. What is it like to be in the Founder Institute? Who are some of the peers that you will be working with? Can the Institute help you build your dream company?  Learn more at

Odd Salon – ROGUE
March 11th, 7:00 – 9:00pm
DNA Lounge (375 11th St, SF)

Lurking on the fringes of society, on the wrong side of the law: stories of charming criminals and dashing con men have fascinated for centuries.  The harsh light of truth can change the faces of legendary villains into ordinary crooks, but it can also transform ordinary men into rogues on the right side of history. Join us as we raise a glass to the guilty pleasure of glamorous bandits of yesteryear, to the pirates and highwaymen, carnies, con men and thieves with hearts of gold.  Learn more at

Startup Pitch Bootcamp with Adeo Ressi
March 12th, 6:30 – 9:30pm
WSGR Palo Alto (650 Page Mill Road, Palo Alto)

If you have a strong idea that could be pitched more clearly, then join us for the Startup Pitch Bootcamp. In just three hours, this intensive workshop will help you improve your pitching skills and understand the components of a great pitch. Pitching is a key skill of every successful entrepreneur. How do you communicate your business clearly to employees, customers, and investors? What are some common pitching mistakes that make you look inexperienced? What is the best way to pitch your business?  Learn more at

CoFoundersLab Matchup Silicon Valley
March 13th, 6:30-9:00pm
NestGSV (425 Broadway Street)

CoFoundersLab Matchup Silicon Valley is aimed at helping entrepreneurs find co-founders, advisers & interns and to build strong, core founding teams. Get started networking now with a potential core team member by creating a free profile on  Sign up now at

The Garage: Mobile User Acquisition 
March 14, 10:00am – 5:00pm
Runway San Francisco

In this conference, you will learn how to optimize your game or app ready for massive & distribution and monetization.  How to get your app Google Play & App Store SEO-ready.  How to work get the lower CPI and highest LTV users via mobile ad network.  How to acquire users via Facebook, Google Plus and Twitter.  Register now at

Hackfit SF
March 21 – 23, 5:00p – 9:00p
Palace of Fine Arts / Tagged HQ

Hackfit is hosting a very atypical hackathon, and is looking for engineers, designers, and entrepreneurs who are passionate about fitness and health.  Imagine taking breaks from prototyping to participate in 150+ person yoga sessions, rock climbing, boxing, and other intense workouts. If you share our passion for fitness, health, and technology, please register! Thousands in cash and prizes will be given away!  Learn more at

Odd Salon – FAKE
March 25th, 7:00 – 9:00pm
DNA Lounge (375 11th St. SF)

Conned, duped and deceived: sometimes, we only see what we want to see; our eyes guided by clever opportunists, convincing frauds, and our own secret desires.  Hidden amongst ordinary mortals, tricksters have forged masterpieces, entranced audiences and created fabulous new lives from thin air, molding reality to meet their needs.  Accompany us as we unravel the ruses and search for authenticity in the things that aren’t what they seem.  Learn more at

Startup Marketing Conference 2014
March 27, 8:30am – 6:00pm
RocketStudios 344 Pine St. SF

Introducing the largest social media and digital marketing education event for entrepreneurs and startups. Due to unprecedented demand, Startup Socials has partnered with the Online Marketing Institute and leaders growth experts to create an educational event solely focused on user acquisition and retention. Proven digital marketing strategies will be amplified by cases successful in leveraging growth hacking techniques.  Learn more at

Marketing Tools Showcase
March 27, 2014 6pm -10pm
RocketStudios 44 Pine St. SF

In conjunction with the long-awaited Startup Marketing Conference, Markting Tools Showcase is the largest in its class and is dedicated to connecting entrepreneurs and marketing professionals with tools and solutions for today’s startup marketing challenges.  Learn more at

Demo Enterprise 2014
April 3rd, 2014
Mission Bay, San Francisco

Technologies from cloud computing, mobile, and big data to sensor networks, 3D printing, and robotics are changing the competitive landscape for enterprise large and small. DEMO Enterprise will showcase an eye-opening array of products solving big problems for business. Don’t miss this opportunity to be at DEMO Enterprise 2014 as 70 amazing new products launch to the world and potentially change the face of markets such as: mobile computing, big data, commerce, DevOps, cloud, health and more!  Register now at

TYPO Rhythm
April 10th – 11th, 9:30a – 5:30p
Yerba Buena Center, San Francisco

Wondering what the pulse is of the design community?  Join a diverse and inspirational group of international and local creative speakers, professionals, faculty and students at Yerba Buena Center for the Arts. With an emphasis on design, society, culture – with a little bit of kerning, the two-day conference adapts one of Europe’s most successful design events with a Bay Area twist.  Learn more at

Founder Showcase
May 15th, 2:30 – 9:00pm
Microsoft Silicon Valley Campus, Mountain View

Founder Showcase is Silicon Valley’s leading seed-stage startup event, gathering top technology founders and investors to hear and learn from, and helping to launch promising new companies to greatness. The event will feature talks from leading startup entrepreneurs and investors, as well as a series of educational workshops for early-stage founders. Guests will also see an entertaining Pitch Competition featuring 6 promising seed-stage companies, and enjoy appetizers and drinks in a networking hall full of other hot startups demoing their wares for a chance to present on stage in the Demo Table Competition.  Learn more at

Founders Space
Founders Space brings together founders, angels, VCs, advisers, and innovators to help start-ups rock the world. You can ask questions, join a Founders Round Table, tell your story, or become an Adviser. Visit


April Startup Events 2013

Are you working in mobile and looking to make deals with global carriers?  There’s only one place I know where you can meet with 20+ global telcos (including Verizon, AT&T, Sprint, China Mobile, Orange, NTT Docomo and more) is at Telecom Council’s annual TC3.  This intimate summit of 400 telecom executives allows you to request private meetings with the innovation scouts from the companies you need to partner with, learn what’s on their innovation roadmaps for 2014, and build executive-level relationships.  It’s already April, so be sure to take advantage of our Wallflower discount soon – summer always makes it feel like this one always sneaks up on us! Use discount code “WebWALLFLOWERSatTC3” by June 1st, at to save 40% off attendance and demo tables!

-=Cass Phillipps=-
Get daily event updates @webwallflower
Import this list to your Google Calendar



$5 off Designers + Geeks: The Future of Infographics
April 18th, 7:00 – 9:00pm
Yelp Offices, SF
Infographics are timeless, but practitioners must evolve to remain effective and combat the oversaturated media landscape. This presentation will examine the continued innovation in the field, identifying applications in which information visualization can create the appeal and soundness necessary to deliver a powerful message.  Learn more at

April 24th, 6:00pm – 8:30pm
Stanford University
Future Energy is an investor conference showcasing revolutionary energy and cleantech startups.  At each Future Energy event, 8 startups present to a panel of energy and cleantech investors for feedback, advice, and a chance to win prizes.  Learn more at and save 50% off with the code “WebWallflower
SOMAcentral, San Francisco
Are you ready to wow investors at your next pitch event or meeting?  Find out what venture capitalists care about, and how to present your information to get to yes. Our panel will discuss how to tell your story, how to explain market potential, how to share your model, and how to personalize your story.  Learn more and register at and use code “webwallflower” for $5 off.

April 30th, 9:00 – 6:00p
Mission Bay Conference Center, SF
The Third Annual Data 2.0 Summit 2013 in San Francisco is one of San Francisco’s largest and longest-running data innovation event. From the producers of DataWeek and DeveloperWeek, Data 2.0 Summit is the one-day conference for executives, influencers and entrepeneurs interested in the ideas driving data innovation.  Learn more and get 25% your ticket at
April 30, 6:00 – 9:00p
nestGSV in Redwood City
Which risk factors are non-starters for investors?  How can you minimize risk to look like a sure bet? Even if you have a killer business concept and team, VCs and angels are weighing the risks. There are steps you can take to minimize perceived risk and get the funding you need.  Our expert panel will share knowledge on these questions and more, so be sure to register now at and use code “webwallflower” for $5 off.
May 3rd, 9:00am – 6:00pm
Broadway Studios, San Francisco, CA
The next Growth Hackers Conference will be on May 3rd in San Francisco. The event is an intimate, get-shit-done-focused event centered around startup marketing. It will cover viral acquisition, paid marketing, B2B sales hacking, content marketing and more. Speakers include Keith Rabois, Sean Ellis, Josh Elman, Dan Martell and Mike Greenfield. The last event sold out in 3 weeks so we recommend getting your tickets soon. Web Wallflower readers get a 10% discount by using the code “web_wallflower”. For more information go to

May 4th – 5th
1355 Market St, 3rd floor, SF
Ready to take your big idea to the next level? Then join us for AngelHack’s global hackathon competition, where you can win $100,000′s in prizes including seed capital, acceptance into a global accelerator program, and trip packages to Silicon Valley!  It all starts at your local AngelHack where you can work with 100′s of other developers and designers, as you build new ideas through the night! Learn more at and get 40% off with code WWF.

10% off 500 Startups’ MamaBear Conference

May 10, 9:00am – 5:00pm
Microsoft Conference Center, Mountain View

Moms today are economic powerhouses – and like mama bears, are loving, nurturing, and fiercely protective. MamaBear is a 1-day conference for 300+ startups, platforms, and thought leaders to explore new technology for moms, kids, and families —from education to safety, and health & wellness to community. Our 2012 speakers & attendees included folks from Disney, Sesame Street, Citrus Lane, BabyCenter, Circle of Moms, YouTube, Mind Snacks, ToyTalk, Wittlebee, Plum District, Motion Math, LinkedIn & more! Check out more at and use code “webwallflower” for 10% off.

$100 off Under the Radar: Consumerization of IT (CoIT)
May 22-23, 8:00-5:00pm
Mission Bay Conference Center, SF
People are accustomed to using their beautifully-designed and easy-to-use productivity tools in everyday life. As employees, they have the same expectation for their work environment. While companies are allowing employees to use their own devices at work (BYOD) and are adopting low-cost SaaS-based solutions to save on IT costs, security and compliance remain a high concern. There is a big opportunity for startups who can couple simplicity, clean design and speed with enterprise-level security and compliance. These product benefit both the CIO and CMO in delivering a flawless experience to both employee and enterprise. Smart startups who are meeting this challenge will be presenting at Under the Radar.  Learn more at and use code WebWallFlower for $100 off!
May 28, 8:50 am – 6 pm + Parties!
Hotel Kabuki, San Francisco
The SF MusicTech Summit brings together visionaries in the evolving music/business/technology ecosystem, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians, and organizations who work with them at the convergence of culture and commerce. We meet to do business and discuss, in a proactive, conducive to dealmaking environment. There will be panels, parties, presentations, elevator pitch and speed networking sessions, and tons of opportunities. For more information, please visit and use code “Webwallflower” for 10% off.
May 30, 9:00am – 6:00pm
downtown Redwood City
Join 2,000 entrepreneurs for the Startup Conference 2013, one of the largest entrepreneur conferences in Silicon Valley. Discuss how to launch your startup, create buzz and traction, improve your elevator pitch and learn the latest fundraising trends. Browse the aisles of the outdoors Startup Village, free to the public.  More info Use promo code “cass” for 10% off

May 30, 3:00 – 9:00pm
Hollywood Roosevelt, 7000 Hollywood Blvd, Los Angeles
Splash is a single-track evening event and startup competition. Splash gathers leading entrepreneurs, innovators, venture capitalists and angel investors across technology to inspire and energize the audience about entrepreneurship and innovation.  We discuss how to build and scale great successful companies, how industries are changing, and the opportunities those changes are creating.  Learn more at and use code “FailCon” for 15% off.


$5000 Mobile Remix Hackathon
April 2nd through May 1
$5000 in prizes! Finally a hackathon on your schedule! We’re challenging web developers and designers to show us how they would redesign for the mobile web using HTML/CSS/JavaScript and the Moovweb SDK in our virtual hackathon. It’s a month long online hackathon going on NOW until May 1st. Need help or inspiration? We’ll give you a template to get you started and checkout our Hacker News example on Learn more at

What VCs Look For In Series A Deals Today
April 19th,  9:00 – 11:15am
Bingham McCutchen, 1117 California Ave, Palo Alto

Do you know how VCs evaluate Series A deals today from the team, IP, market opp and business model to revenues, customers, partners and milestones? What must the companies have already in place? How far along do the companies have to be? And, how do VCs decide your company are fundable?  eynote by Ken Elefant, Intel Capital. Panel joined by Pat Kenealy, IDG Ventures etc. Learn more at

San Francisco CEO Ladies Run
April 20, 2013, 9:00 AM
Conservatory of Flowers, 100 John F Kennedy Dr
The CEO Ladies Run running group is a fun way to stay fit and feel connected. In our busy schedules as business owners, it is hard to find time to exercise and stay healthy. This running group will be a fun, supportive environment for us to encourage each other in our journey to eating healthy, exercising regularly, and living healthy lives. There is no need to be a CEO, anyone interested in connecting with CEO ladies for inspiration and fun is welcome.  Learn more at
April 23, 6:00 – 9:00p
Pillsbury Winthrop Shaw Pittman, 4 Embarcadero Center , 22 Fl
Network with investors, founders and the international community while gaining information on “The Silicon Valley Way” of doing business to connect with investors and get traction.  Our experts will share shortcuts to connecting with investors, how to find the right investors, what turns off an investor, what kind of traction you’ll need, and more!  Register at

Near Future Predictions about Personal Computing
April 23rd,  6:30 – 8:30pm
Samovar Conference Hall, 1077 Independence Ave, Mountain View

Thanks to Moore’s law, computers have been steadily getting smaller.  Starting with today’s powerful smartphones, our personal computing devices are finally on the verge of completely disappearing into the background.  This talk explores some of the possibilities.  Our speaker Pasha Sadri is a technologist, best known for creating Yahoo! Pipes. He is a co-founder of Polyvore. Learn more at

SF NewTech
April 24th, 5:30 – 10:30pm
Mighty Bar, San Francisco

SF New Tech is San Francisco’s largest, longest-running, and most-loved technology event and networking mixer for people who can’t get enough of technology.   SF New Tech’s mission is to help startups get noticed, raise money, and establish valuable industry connections in Silicon Valley — and beyond.  Learn more about this week’s companies and demos at

MLOVE Confestival
April 24th – 26th
Asilomar, Monterey

We invite thought leaders and innovators to discuss the powerful and inspiring potential of Mobile as a catalyst for change and opportunity.  Over three nights and 2 days, global mobile start-up leaders, brand executives, entrepreneurs and visionaries will mix with artists, scientists and musicians to share experiences in a highly interactive format and learn from each other about the disruption that mobile already presents today.  Learn more at

Startup Grind hosts Adam Goldstein
April 25th, 6:00 – 8:00pm
Pivotal Labs, SF

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 40 cities and 15 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. This month, join Adam Goldstein, co-Founder of Hipmunk.  Learn more at

VC TaskForce – Dynamic Demo Workshop
April 30th, 6:30 PM – 9:00 PM
Morgan, Lewis & Bockius LLP, 2 Palo Alto Square
If you are like many founders and early stage CEOs, you can’t wait to demo what you’re developing. A great demo can excite investors and make them want to learn more about your business. A bad demo can be a serious turn-off. What are the elements of a great demo? What are the common, avoidable mistakes that many founders make?  Learn more at

May 14th and 15th
Hard Rock Hotel, Las Vegas
LoCo Summit takes a deep dive into the exploding innovation, disruption, and friction surrounding the trillion dollar local ecosystem, highlighting the opportunities and misconceptions that exist in an ever more connected world. Hear from Belly, Citi, Constant Contact, GrubHub, LivingSocial, MyTime, Postmates, Retailigence, Shopkick, TeleNav, Yelp & Many More.  Topics include the Secrets to Local Sales, From Check-in to Check-out, and How to Make Your Product Go from Not Interested to Can’t Live Without.  Now, imagine getting to see it all for $100′s less, in fact, for not even $200 total. But, you must use this link to access your savings. Offer valid through April 30, 2013.  Learn more at

February 2013 Startup Events


Will you be going down to SXSW in a few weeks?  I’m debating putting together a list of good SXSW startup events together, just for that week, but haven’t received enough submissions.  If you know of awesome startup events happening around SXSW, please send them along!  Maybe I’ll put something together?

Me?  Oh, I’ll be hanging out in good ol’ San Francisco.  It takes on a certain charm when half the population moves to Austin. ;)  Maybe I’ll see you around!

-=Cass Phillipps=-
Get daily event updates @webwallflower
Import this list to your Google Calendar



15% off SF MusicTech Summit XII
February 19, 9:00am – 6:00pm
Hotel Kabuki, San Francisco
The SF MusicTech Summit XII brings together visionaries in the music/technology space, the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. Held on October 9th at San Francisco’s Hotel Kabuki, we meet to discuss the evolving music/business/technology ecosystem in a proactive, conducive-to-dealmaking, B2B environment. For tickets and more information, visit and save 15% with the code “webwallflower“.

$5 off Designers + Geeks
February 21st, 7:00 – 9:00pm
Yelp, 706 Mission St, SF
From Vannevar Bush in 1945 to Marc Andreessen in 1993, the web’s visionaries have imagined it to be read/write by design. Till now, it’s been just a dream. Learn how a new W3 standard called Open Annotation promises to change that, and with it everything about how we explore, connect, share and assess human knowledge.  Learn more and get $5 off your tickets at
20% off The Future of Dating
February 22, 7:00 – 10:00pm
4th Street Studios – 560 4th Street, San Francisco
Join us as we explore the latest trends in online dating and the entrepreneurs who are shaping the future of how we discover, meet, and date people.  Our audience includes entrepreneurs, investors, journalists, and those passionate about building meaningful connections with individuals who dare to change the world. Wine, beer, and drinks will be provided. FounderLY events showcase the entrepreneurs who are shaping the future of their industries.   Get 20% off with code “Webwallflower” at
10% off Lean Startup Machine Workshop Silicon Valley
March 29 – 31, 10:00 – 5:00pm
nestGSV, Redwood City
Build better products faster. The only workshop of its kind.  Lean is going global and we’re spearheading the movement. The three day workshop that teaches entrepreneurs how to build what their customers want. Be lean. . Fail Fast. Succeed Faster.  Save 10% off registration with promo code WWF at


February 19th,  6:00 – 8:30p
Morgan, Lewis & Bockius LLP, 2 Palo Alto Square
One of the most important things an entrepreneur needs to do is learn how to clearly articulate his or her business proposition to others.  Yet many entrepreneurs fail to develop an effective “elevator pitch” – the quick, compelling summary of what makes your company extraordinary.  Learn more about this important skill and class at

Growth Matters: Where Are My Users?
February 20th, 5:30 – 9:00pm
Pillsbury Law Firm, 4 Embarcadero SF

Here is another exciting gathering form 800 Birds, about growth of your startup, whether you are dealing with big data or small data, you need to foster healthy growth.  It takes precise measurement and studies of your data, understand your users or where your users come from.  If no one wants to use what you produced, reflect and adjust.  Learn more at

Conceptual Models: Core to Good Design
February 20th, 7:00 – 9:00pm
HP, 1501 Page Mill Road, Palo Alto

People make use of software applications in their activities, applying them as tools in carrying out tasks. That this use should be good for people — easy, effective, efficient, and enjoyable — is a principal goal of design. In this talk, we briefly present the notion of Conceptual Models, and argue that Conceptual Models are core to achieving good design.  Learn more at

February 21st, 6:00pm – 8:30pm
Morgan, Lewis & Bockius LLP, 2 Palo Alto Square, Palo Alto
Angel Elevator Pitch is a great opportunity for entrepreneurs to network with Angels and other CXOs, to present their company and ideas, and learn first-hand how to raise early-stage capital in today’s market.  If you are an entrepreneur in a startup that is currently seeking capital and would like to present your best two minute elevator pitch to a panel of Angels, you must register in advance and have confirmation from the program manager that you are on the list of presenters. Learn more at Learn more at
February 21st, 6:30 – 9:00pm
Computer History Museum, Mountain View
Hewlett & Packard. Jobs & Woz Famous duos revolutionized computing and the world at large by uniting big ideas with technical prowess… and it all began with two friends in a garage. Join us for a celebration of computer history’s perfect pairings. As the first ByteNight of 2013, you’ll have the opportunity to rub shoulders with Silicon Valley’s finest, and take an exclusive tour of history-making partnerships in Revolution: The First 2,000 Years of Computing. And let’s not forget wine and heavy hors d’oeuvres!  Learn more at

The Pointerless Web
February 21st, 6:30 – 9:00pm
PayPal Town Hall, 2161 North 1st St, San Jose

Not everyone uses a computer in the same way… yet many developers tend to build web experiences as if they do.  Nicholas Zakas is a renowned engineer, known for his leadership in front end architecture, including performance and maintainability.  Learn more at
February 22, 12:00 – 2:00pm
ZURB HQ, 100 W. Rincon Ave., Campbell
Stocktwits CEO and Co-Founder Howard Lindzon will get on his soapbox to tell us when it’s the right time to invest — and when it’s not. He’ll also talk about bringing down the walls of the banking industry and turning investing into a social platform.  Learn more at

February 22nd – 24th, 4:00pm – 7:00pm
Parisoma Loft (169 11th St, San Francisco)
In a hackathon style, teams have 54 hours to create a startup prototype, and the winning team will win $1,000 from our sponsor Wix. It’s a great hands-on event for both technical and non-technical entrepreneurs. Anyone who has previously attended a Startup Weekend can use promo code swalumni to receive a discount code of 40% off. Students with valid IDs can use promo code STUDENT to receive a 50% off discount.  Learn more at
Feb 26th, 8:00-10:30pm
Every year for the past two years, Robert Scoble and Larry C. pick the winners of SXSW before sxsw. We do this in Palo Alto annually.  If you’d like to submit your company, RSVP & email Larry Chiang: chiang9@ Event is free to first 35 rsvp’s that leave a refundable deposit.  Learn more at

Designs & Developers Tech Talk
February 26th, 6:30 – 9:00
Twilio HQ, 501 Folsom St, SF

Join us for a meetup exploring the relationship between design and development. Designers and engineers work closely together, and are equally important in getting product to the finish line. During this meetup we’ll look at both ends of the spectrum and where they intersect. Join us for snacks, drinks, networking and two great talks from designers and developers.  Learn more at
February 27, 6:00 – 8:00pm
SOMAcentral, San Francisco
How can you excite investors by making a positive impact in your community? Investors are attracted to companies that make a positive impact–they know it’s good business. How can you make your startup more appealing to investors, partners, customers and the business community by incorporating goodness?  Learn more at

February 27th, 6:00 – 8:30p,
Morgan, Lewis & Bockius LLP, 2 Palo Alto Square
Your company presentation is your most important fundraising document. Your pitch defines; whether your company is worth a more critical look.   Delivered to VCs at a conference or a partnership meeting, your pitch defines who you are, what you do and whether your company is worth a more critical look.  Most presentations simply miss the mark, however.  In this VC taskforce seminar, learn how to make sure you stand above your competition.  Learn more at

February 28, 6:00 – 8:00pm
nestGSV, Redwood City
Get Plugged In: How to Connect with Investors
Want some tips on establishing a meaningful relationship with investors? Investors want to be found–by startups with great potential. Don’t wait until you need the cash to get relationships in place. Whether you are a serial entrepreneur or a first-time founder, get great tips on how to approach and develop a relationship with multiple investors.  Learn more at

March 2nd-4th, 12:00 – 5:00p
635 8th St, San Francisco
The Launch Festival is throwing a Hackathon and it’s going to be all kinds of awesome. They’ve partnered with AngelHack and are offering a grand prize of $50k investmentor $20,000 in cold hard cash! Awesome food, VIP service for all participants, additional prizes from API partners, and all participants get a free LAUNCH Festival pass ($395 value)! Space is limited and applicants must apply to go–
LAUNCH Festival & Hackathon
March 4 – 6, 9:00am – 5:30pm
San Francisco Design Center Concourse (635 8th St)
The LAUNCH Festival and Hackathon is the best place to launch your company, raise money, and learn about building great startups.  As a developer, you can apply for free tickets at or learn more at

PariSoma Think&Act Party: ‘Hello Advertising, Meet Big Data’
March 6th, 6:00-10:00pm
PariSoma, 169 11th street, SF
PARISOMA THINK&ACT PARTY is a series of monthly events dedicated to new ideas put into action. Drawing innovators and envelope-pushers from small startups, big companies, non-profits, investment firms and more, they present an opportunity for all to meet, share ideas, and put them in action together. Equal part social mixer and demo fair, the PARISOMA THINK&ACT PARTY is a new generation of event – fast, fun, no holds barred innovation. This first edition ‘HELLO ADVERTISING, MEET BIG DATA’ will bring together startups, advertisers, media and ad agencies interested in their industry’s upcoming revolution.  Learn more at
6th Annual Handset & Gadget Innovation Review
March 12, 8:30am – 2:00pm
TBD, Silicon Valley
Fresh on the heels of many big device announcements at CES, MWC, and CTIA, our speakers can show-and-tell their new handsets and gadgets, explain what is new and different, and let this select group of operators, entrepreneurs, and investors in the room try them out. Mobile Forum meetings are free for Telecom Council members or $200 for non-members. Registration at

April 1-3 8:00am – 6:00pm
Palace Hotel, San Francisco
The HTML5 Developer Conference is back with new speakers, expanded training, and more. Early Bird registration is live at an incredibly low price with renowned software experts such as core team jQuery and Ruby on Rails member Yehuda Katz, CSS3 and HTML5, Mozilla Web Standards Lead Tantek Çelik, W3C Interaction Domain Lead Philippe Le Hegaret, consultant and author Nicholas Zakas, and Hampton Catlin: inventor of SASS. April 3rd is dedicated to in-depth training classes covering Git, Functional JavaScript, Backbone.js, Ember, and HTML5. To register visit

Founders Space
Founders Space brings together founders, angels, VCs, advisers, and innovators to help start-ups rock the world. You can ask questions, join a Founders Round Table, tell your story, or become an Adviser. Visit


Upcoming Startup Event Discounts

I wanted to take a bit of space in this newsletter to thank you for all of your support through 2012.  Just by opening and reading these, you make me know that they are helpful.  I’ve been torn this year on how much to stay involved in the startup community, since taking a new job.  But with every newsletter I send and the replies I get, I am reminded how awesome the community is here in the Bay Area.  So thank you, and Happy Holidays!

-=Cass Phillipps=-
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What Lanyard To Buy

First time event planners are often surprised by the vast number of lanyard options out there.  Who knew you didn’t just go on a website and type “lanyard” and pick a color, right??  So here is a quick guide to answer most of your questions.  Hopefully it helps when choosing the best lanyard for your event.

Most lanyards at events are .5″ – 1″.  I find the ideal comfort to be .75″ myself.  At one inch, it’s starting to chaff against the neck.  At a half inch, it’s too narrow to really display any logo.

I think these suck.  It just means they are hollow on the inside.  So you pay more for a thicker lanyard.  They are slightly more durable and often a little softer, just based on how they are made.

There are three popular ways of getting a logo on a lanyard:

Yes, you do have other options!  Here are a few I have tried and my thoughts on them:

I could wax endlessly on badges, but mostly I say: 3×4″, double-sided if you are using lanyards so the name is always visible.  Larger and it becomes burdensome.  Smaller and you can’t get all the text on it.


Interviewing TrendyLime Producer Liana Burtsava

This week, Webwallflower producer Cass Phillipps got a chance to sit down with Liana Burtsava, a long-time event producer and the founder of TrendyLime.  She specializes in some pretty high class executive events, and we were excited to learn some of her tips for budding producers.

I’ve highlighted some of the key takeaways here, but I highly suggest reading the entire interview below.

“Guests don’t even always notice these glitches [missing models, music hiccups] and just continue to have a good time…so don’t make small issues a bigger deal than they actually are.”

“Running a business is more than just socializing.”

You can catch up with Liana personally at their JetLag event on June 14th, JETLAG blends fashion, travel and good causes in one fantastic evening of high-power socializing. They’re raising funds for “Help Her Learn” program by  RSVP for JETLAG
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May Bay Area Startup Events

Do you know if you’ll be able to make it to our User Experience FailChat with tomorrow?  We’ve got an incredible line-up of speakers, plus time for the audience to share their own stories.  And it’s hosted at the beautiful new work space StartupHQ!  Space is very limited, so be sure to secure a spot at – look forward to seeing you there!

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May Startup Events 2012

User Experience; you need a product before you can have an experience, right? So as a founder, I don’t need to worry about it until later.  WRONG!  Your user experience work starts day one and helps make your product great through every stage of your company’s development.  I’ve partnered with the great folks at to host our next FailChat on May 9th, where we’ll be exploring the most common UX mistakes founders make, and how you can avoid them.  Space is very limited, so be sure to secure a spot at – look forward to seeing you there!
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April 2012 Startup Events

It seems that the most creative startup teams I know also happen to be the ones to get into the most legal trouble.  The laws have become way too complicated in regards to creative works, and many teams simply don’t have the time to learn them.  I recently learned about a Cogswell Seminar that can help out any founder working on a creative endeavor.  On April 11th, 18th, and 25th, Cogswell is hosting a set of seminars on Creative Commons, creative licensing, and the legal issues you need to know.  Can you use the likeness of a real person – say Bill Gates – in your Facebook Game?  What if he was transformed into a half man/half worm creature?  Depending on how you interpret IP, you might be on solid footing or you might be paying Gates a pretty penny.

To learn more about the legality of turning Bill Gates into a half work creature, or just how to share and protect your creative work, check out Cogswell College’s public lecture series, which is also totally free!  Learn more at
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April 2012 Startup Events

I wanted to send a quick reminder that Data 2.0 Summit is coming back to SF on April 3rd.  HP Vertica has joined as a presenting partner and will discuss how its database technology is powering sites like Twitter, Groupon, and Zynga.  They’ve also added folks like Scott Burke, SVP of User Data and Analytics at Yahoo and Bram Cohen, founder of BitTorrent, both to discuss “How Open is the Open Web?”  Microsoft, LinkedIn, and Clearspring are all sending people to join a discussion on how social data including social sharing, social news, and social connections are changing how we search, advertise, and work.  You can get 20% off your pass with the discount code d2webwallflower.  More info at
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