Event Advice
Attending the Best Event
Every two weeks, I send out a list of over 30+ upcoming startup events in the Bay Area; there’s usually an event every night, with many days having even more. But your time is valuable: you have a product to build and customers to attract. So how do you know which are really worth your [...]
Get Accepted To Speak
5 quick tricks on how to get your speaker submissions accepted more often.
Comps For Friends
Friends support you, not mooch off you.
Why “No” is Nice
I talk to organizers and I ask “who’s participating?” They tell me “Well, I’ve invited….” and rattle off a long list. I ask if any have said “No” (because obviously if they’d heard a “Yes,” they would have said that), and the organizer tends to be pleased to say “Nope, at least no one’s turned [...]
5 Tips for a Better Event Website
Make sure you aren’t missing 5 of the most important pieces of information for your event website.
5 Tips To Get The Best Crowd
5 tips to help you attract the best crowd to your event
How To Network – A Quick Lesson
I get a lot of comments at parties and even a few emails of people saying/asking 1) “Cass, you are NOT a wallflower; you are much too social!” and 2) “But, I AM a wallflower. How can I network better?” Well first off, I am very much a wallflower. My stomach does somersaults when I [...]
Event Lessons Learned #1
Recently, people have begun asking why I don’t write more about my own specific experiences – anecdotes are what we all really learn from. There isn’t a good excuse, frankly. So without further ado, I start now. I recently worked on an event that brought together C-level executives and founders to learn about and discuss [...]
Social Media Makes Us Lazy
This summer has seen an increase in startup, business, and social media related conferences, yet a downturn in attendance and increase in last minute cancellations. I think there are a variety of reasons for why this is, including choice of location, topic, and team. But I’d like to focus on one that I feel like [...]
The Failure of Online Event Community Sites
Why you do NOT need an event community site at your next show.